Ghana Ranks 17th in Latest Travel and Tourism Competitiveness in Sub-Sahara Africa

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The World Economic Forum has released its Travel and Tourism Competitiveness report for the year 2017 and Ghana has placed 17th in Sub-Sahara on the Index.

The report ranked Ghana at 120 out of the 136 countries that were sampled globally; a position which has remained same since 2015. The report which considers factors such as the business environment, safety and security, health and ICT readiness also places the country at 119 when it comes to ‘Prioritization of Travel and Tourism’ South Africa remains the most competitive country for travel and tourism on the continent, but with no African countries in the world’s top 50, much still needs to be done to improve matters the report says.

The report says that despite sustained economic growth, travel and tourism “remains mostly untapped.” It adds that the biggest problems for travellers remain air connectivity, transport infrastructure and travel costs as well as visa policies and infrastructure.

Twenty of the 30 sub-Saharan countries covered by the report apply ticket taxes and airport charges above the world average. Significant concerns have been raised about the loss of some critical animal species, including large numbers of elephants across the continent, and the report says deforestation and habitat loss are becoming “problematic” in some countries.

Ten African countries have lost at least 7 per cent of their forests compared with the situation in 2000. “While tourism in the region is mainly driven by natural tourism, there is significant room for improvement in protecting, valuing and communicating cultural richness,” the report concludes.
The aim of the report, which covers 136 economies this year, is to provide a comprehensive strategic tool for measuring the set of factors and policies that enable the sustainable development of the travel and tourism sector.

The World Economic Forum has, for the past 11 years, engaged leaders in travel and tourism to carry out an in-depth analysis of the travel and tourism competitiveness of 136 economies across the world. The travel and tourism competitiveness index measures “the set of factors and policies that enable the sustainable development of the travel and tourism sector, which in turn, contributes to the development and competitiveness of a country”.