Ace broadcaster, Abeiku Aggrey ‘Santana’ has been named as Ghana’s Tourism ambassasor by the Ministry of Tourism, Culture and Creative Arts. The sector minister Mrs. Elizabeth Ofosu-Adjare disclosed this at the launch of the 3rd Ghana Carnival 2016 in Accra.
Making the announcement, the Minister said, “Last year, I hit upon a bright idea to use our celebrities-film stars, musicians and other creative arts practitioners- to draw attention and expose Ghanaians to the numerous tourist attractions in our country as a means of boosting domestic tourism through the social media. As we are all aware, our celebrities have a huge following on the social media terrain, and their tweets from their visits to our tourist sites will generate pisitive reactions from the local population and generate more visitation from the sites.
The first ambassador appointed by me was Mr. John Dumelo, the affable and well-accomplished film actor who has starred in several movies here and abroad. The next ambassador appointed is Master Abraham Attah, the child prodigy who recently made waves ath the 88th Academy Awards, Oscars 2016, thereby putting Ghana on the international stage.
Finally, today I am proud to aanounce our third and final ambassador for this year in the person of Dr. Abeiku “Santana” Aggrey, the ace broadcaster of Okay Fm and the Despite Group of Companies fame who has been doing wonderful work for South African and Kenyan Tourism. I am sure the three ambassadors will bring their fame, expertise and goodwill to bear on Ghana’s tourism development and our tourism marketing efforts. ”
Accepting his new responsibility, Abeiku Santana said he was humbled by the honour done him and considers it the highest the country has provided him so far. He further shared his experiences working for other African countries as a destination tourism promoter. He noted that Ghana has a huge tourism potential which if properly tapped into and leveraged on, could turn the economic situation of the country around. He said there exist conditions that are able to attract visitors to our tourist sites.
He mentioned for example that although Ghana is relatively, a more peaceful country, countries like the Gambia and Senegal continue to witness increase in tourism visitors each year due to proper management of their tourist sites. Mr. Aggrey said the task of promoting tourism in the country lies on the shoulders of every individual, therefore urged all to help push the tourism agenda to the top.