Domestic tourism through ‘See Ghana”


On the forefront of the domestic travel movement, ‘See Ghana’ the flagship programme of the Tourism Marketing Alliance, Ghana (TMAG), created as a passion project to build tourism ambassadors by encouraging more domestic tours, is progressing with innovative new and exciting excursions.

Operating on the premise that indegenes must create and tell their experiences to make up the “Ghana story”, the programme, since its inception in 2015, has created opportunity for many to visit attractions and heritage sites across the country.

Reacting to this, programme’s coordinator, PaJohn Dadson says, “We need to raise a generation of believers, people who will build an emotional investment, in Ghana! It cannot be left to chance. There needs to be a commitment of a force, beyond government effort, that can focus on, and stimulate the excitement needed to whip up people’s interest in what is intrinsically ours, and that’s where ‘See Ghana’ comes in.”

Characterised by regular scheduled “fun” weekender road trips to attractions across the country, ‘See Ghana’ will continue to engage the citizenry through media relations programs that stimulate domestic tourism, on visionary radio stations like Starr FM.

Promoted by a coalition of high profile media and tourism marketing establishments including Daily Guide, GHOne TV, led by cultural concierge and destination management resource, Bentsifi, which has a mission is to help people find balance in their busy life, and therefore, developed the holistic lifestyle and experiential travel experiences using its WangoWango philosophy based on a three-tenet mantra · Breathe (Pause), Experience (Immerse), Fulfil (Nourish).

This year, the fun adventure filled WangoWango excursions moves to Starr FM, targeting the station’s young aspiring urban crowd.