The Kenya Tourism Board has issued a tender document, asking for expressions of interest and bids to become one of several regional PR firms around the world, covering key source markets like the US, UK, Germany, Canada, and Switzerland, Italy, the GCC countries and also China and India.
Detailed terms of reference are available for interested parties to check on the tourism board’s website www.magicalkenya.com. The bid winning firms are expected to develop and manage/execute the destination PR programs as well as manage Business Development within key markets respectively as outlined in liaison with the KTB headquarters team
Kenya Tourism Board Tender Document
Notably will proposals submitted by email or fax NOT be accepted and the original bid documents need to be deposited latest by 27th of June 2017 at noon sharp, before the documents will then immediately be publicly opened in the presence of such bidders who chose to attend in person or by representative.
The move is part of a revised strategy by KTB to seek a more global profile in key existing but also emerging markets with the aim to substantially increase visitor numbers to the country.