#ITBBerlin: Three Countries Partner to Market Destination East Africa at ITB


Member countries of the East Africa Tourism Platform have once again partnered to market their tourism products and offerings at this year’s ITB, Berlin.

The countries; Kenya, Rwanda and Uganda since the formation of the Platform, have jointly undertaken initiatives that are geared towards soaring tourism numbers and promoting the region as a preferred tourist destination.

East African Stand at ITB

In a statement the EATP said that it was delighted the three countries are leading the way of cooperation in marketing what it describes as ‘’Destination East Africa-Borderless Borders,’’ under one booth in Berlin.

Part of the collaboration is to promote the single visa initiative that allows visitors to travel to the respective countries on a single visa. ‘’This is part of our commitment of Promoting a Single Destination Brand Showcasing East Africa as One, with one simple message to our visitors: when you visit us (Uganda, Rwanda and Kenya): you only need one Visa.

We recognize that such initiatives as promoted by the three EAC partner states; calling on regional tourism integration and bringing down barriers for tourism to thrive are key to sustaining tourism for our regional economies to thrive. ‘’

The EATP says it hopes to leverage on international fairs such as the ITB to increase visitations while taking advantage of modern media and technology to sell directly to the tourist market.

It however urges ‘’our Tourism Ministries and Boards, to invest the same amount of resources they are investing in international fairs, in marketing Destination East Africa among East Africans and further to emerging markets within the African continent, such as Nigeria and South Africa.’’

ITB Berlin is one of the leading global travel trade shows organized annually, attracting approximately 10,000 exhibitors from across 5 continents and 187 countries, with an estimated revenue turnover of 7 billion Euros. This year’s is from 8th to 12th March.