The newly appointed Chief Executive Officer of the Kenya Tourism Board, Betty Radier will begin her official role today, December 1, 2016.
“After a thorough selection process, we are glad that Radier is taking the leadership of KTB as we continue to make progress in the tourism recovery journey,” KTB chairman, Jimi Kariuki said of the new CEO’s appointment.
Prior to her appointment, she served as Managing Director of Scanad Kenya. Radier takes over from the former Managing Director, Muriithi Ndegwa, who left in February after a six-year stint.
In February, Tourism Cabinet Secretary, Najib Balala, appointed KTB Marketing Director, Jacinta Nzioka, as the acting CEO of the marketing agency. Nzioka will continue to serve as the agency’s marketing director.
Radier brings to KTB 18 years’ experience in marketing, strategy and operations. She also served at top level in other companies, including JWT, Scanad Advertising Tanzania, McCann Kenya Limited and Lowe Scanad of Uganda. She holds a Bachelor of Arts (BA) degree and a Master of Business Administration (MBA) from Nairobi University.